Creating memorable messages is utilizing effective communication to move people to act. Memorable messages are the cornerstone of effective marketing messages, whether they are TV commercials, marketing campaigns or product designs. Memorable messages are those that give us confidence in some politicians, authority leaders and products, while we remain distrustful of others.

I just returned from a one-day trip to Chicago. In the bumper-to-bumper traffic, it actually took over 7 minutes to drive 1 mile. Under normal circumstances, I might have found this a bit frustrating, but since Chicago is a mecca for advertising, I actually enjoyed sitting in the car studying the myriad of billboards dotting the landscape.

One billboard in particular caught my attention.

The type of display you use for your trade show booth is something that is going to make a difference in how you do business. The idea is to stand out and be unique amongst the rest, so you must figure out which kind of display is going to be the one to fit you best. Two of the displays you may find that you have to choose from are hanging displays and pop-up displays.

When a small business cuts back advertising, it is like tossing kerosene on a fire (in this case, faltering sales). If promotion is considered a soft expense many small businesses reduce the size or frequency of their advertising.

Big mistake.

Small businesses should resist cutting back on anything their customers will notice or that will drive them away or fail to bring them in or back.

Starting an online business is easy, but attracting ever increasing traffic is not! Dont think you are alone in this. The ongoing quest to drive traffic to your site is one that is necessary for all and sundry. The cost incurred in marketing the site with every possible online opportunity can become quite hefty. Sometimes the more traditional offline methods can provide inexpensive and ingenious way is to churn out new marketing initiatives for your online business.